Broccoli City Festival
Saturday, April 25th - Gateway DC - SE Washington, DC
Video by Fernando Castro (1st Impressions) | Words by Sabrina Vaz-Holder (Karen Civil) | Photography by Weikerken (Surpass Visuals)
This year’s Broccoli City Festival, hosted by Unkle Scooty of Rock Creek Social Club with Jerome Baker III DJing throughout the day, was one to remember. Taking place in Washington, DC for the 3rd consecutive year, BC Fest came equipped with the hard-to-beat combination of a diverse lineup and a strong commitment to sustainability, specifically recycling, energy and health. A general admission ticket came with access to yoga classes, vendors, and a wellness center, which included massage therapy.
Willow and Jaden Smith were on hand to perform at this year’s show, and they must’ve had a great time since both were seen jumping into the photo pit while Tink performed her set. Epic to say the least. Joey Bada$$, Kaytranada, Kali Uchis, Tiara Thomas, Sunny & Gabe and headliner Erykah Badu aka DJ Lo Down Loretta Brown owned the main stage on Saturday, to continue the celebration of Earth Day.
Shoe City/Reebok partnered with Rock Creek Social Club to gift Washington VIPs and influencers with a pair of exclusive Reebok Ventilator sneakers, the brand's iconic running shoe, along with a Broccoli City t-shirt, Shoe City/Reebok Cup and a Reebok Ventilator duffle bag. A few lucky festival goers also had the chance to win their own gift pack by playing a simple game of flip cup.
Booth Display & Set Up
Consumer - Product Engagement
Flip Cup
A 1-on-1 competition where the winner received one of many prizes; t-shirts, cups, ventilator bags or sneakers.
Flip Cup Winners Circle
Key Influencers
Sourced by Rock Creek Social Club
Sunni and the City (WPGC 95.5fm), Niles Paul (Washington Redskins), Unkle Scooty (Rock Creek Social Club) & More...
Badges & Lanyards
450 throughout the Festival Grounds
Press Recaps
Multiple sources with detail visuals and commentary from Broccoli City Festival 2015.